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Zsar Outlet Village signs Adidas as new tenant

The Zsar Outlet Village has signed Adidas as new tenant. The Sportswear manufacturer will thus join the centre's line-up of brand tenants, when it opens at the end of 2018. Phase 1 will open with 12,000 m² and 65 stores and restaurants. The centre is set to be over 20,000m2 when Phase 2 is completed by 2020. Zsar is now 50% pre-let with construction now having passed the half way mark. Other leasing deals are set to be announced soon.


Situated in Vaalimaa (Virolahti), on Finland’s primary border crossing with Russia, Zsar Outlet Village will be the first purpose-built centre in Finland. It is being developed by East Finland Real Estate (EFRE OY) in partnership with UK-based outlet industry specialists Chameleon Retail.

Adidas will join other brands, retailers and leisure/lifestyle operators already committed to Zsar including Hugo Boss, Guess, Nike, Restamax, Le Creuset, Stayer and Espresso House. The E18 Motorway linking Helsinki to St Petersburg through Vaalimaa at the Russian border has just opened in March this year which has further increased Zsar’s catchment.

“We are delighted to have Adidas join the line-up of tenants who will open at Zsar. This is the first centre of its kind in the country but, increasingly, retailers are waking up to the potential of its strategic border location and the powerful consumer spend in the catchment. Zsar is literally opening the door of opportunity for retail and lifestyle brands to effectively connect to a whole largely untapped customer catchment,” comments Neil Chapman of Chameleon Retail Consultancy.

“The addition of Adidas to the line up at what will be Finland’s premiere outlet centre will add to the centre’s appeal as a truly unique and dominant retailing destination,” comments Sami Vainiomäkii CEO of EFRE OY.