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New motto is “Experiences and Shopping”

While the main goal of visiting a store or shopping centre used to be to go shopping, the new development projects and marketing strategies of global brands are now focusing on experiences. These are intended to attract people to shops, where they can also do some shopping. This is evidenced by the new trend of experiential shopping, expressed for example as a children’s city with real stores, strong linkage of entertainment in the form of Jurassic Parks or the chance to dive into a giant shark-filled pool – all inside the shopping centres! Experiential shopping is not just about theme parks in shopping malls. It also offers customers a personal experience through shopping so they develop a close connection with a product or brand.“Th...[…]