Cookie Error:

Cookies deactivated. To use all functions on this portal, for example the login, Cookies must be activated. Please activate Cookies in your browser settings.

News »
    Print Print 

New motto is “Experiences and Shopping”

While the main goal of visiting a store or shopping centre used to be to go shopping, the new development projects and marketing strategies of global brands are now focusing on experiences. These are intended to attract people to shops, where they can also do some shopping. This is evidenced by the[…]