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Morphe to open first store in the north east of England

Popular makeup brand Morphe has signed up for a second store with shopping centre owner Intu, at Newcastle’s Intu Eldon Square.

The 4,400 sq ft store will be Morphe’s first in the north east of England as the American beauty brand works with intu to expand into some of the most popular retail locations across the UK. It will open another store at intu Victoria Centre in Nottingham this summer.

Mark Spillman, Morphe regional manager EMEA, said: “We know that Morphe will thrive at intu Eldon Square as it’s the ideal location for our newest UK store and the first in the north east of England. This hugely popular shopping destination is at the heart of one of the country’s most exciting cities and attracts a high footfall thanks to the fantastic mix of retail and leisure brands already in place. We can’t wait to start offering customers in Newcastle the full Morphe experience.”