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Hammerson attracts Levi’s store to Bullring

Hammerson signed a lease with global clothing brand Levi’s at Bullring shopping center in Birmingham. The new 3,200 sq ft store, located adjacent to H&M and designed by Levi’s in-house team, will open this November.

The new store will stock all of Levi’s products, including the Original 501 jeans and sell clothing for men and women, and will also include a personalisation service at the Levi’s tailor shop. The brand will be joining other prominent international brands to have signed at Bullring in the last year, including Arket, Hugo Boss and Morphe.

Iain Mitchell, UK Commercial Director at Hammerson, said: “Levi’s is a unique brand that has been delivering iconic products for over 100 years. The new store will really complement the other great brands we have at Bullring & Grand Central.” Richard Hurren, VP Europe North at Levi’s, said: “Birmingham has a thriving fashion community as the second biggest city in the UK. With its iconic architecture, Bullring is a much-coveted retail destination and this new store opening offers fans of the brand the right product offering in a great location.”