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Daniela Schade joins Deutsche Hospitality management team

Daniela Schade
© AccorHotels Deutschland
Daniela Schade, previously the Managing Director of AccorHotels Germany, has been appointed to the newly created position of Chief Commercial & Distribution Officer at Steigenberger Hotels AG/Deutsche Hospitality with effect from 1 December 2020. In her new role at Deutsche Hospitality, she will take charge of the areas of Franchise, Group Sales, E-Business, Revenue Management, CRM & Loyalty and Group Marketing. Hasan Yigit will continue to report to the CEO as Managing Director of Jaz in the City and Vice President Brand Strategy & Innovations.


Deutsche Hospitality does not represent uncharted territory for Daniela Schade. After originally training as a hotel specialist, she began her career at the Steigenberger Hotel Graf Zeppelin, where she took on the task of looking after VIP guests.

In establishing the new role of Chief Commercial & Distribution Officer, Deutsche Hospitality is putting a further important building block in place for the ongoing development of the company. “Daniela Schade has one of the highest profiles and most successful leadership track records in the fields of sales, growth and marketing. We are delighted to have been able to persuade her of the merits of moving to Deutsche Hospitality, one of Europe’s premier hotel companies,” stated Marcus Bernhardt, CEO, Deutsche Hospitality. “We will work together to set out the future direction of travel for restructuring and continuing growth.”