The site currently hosts some car parking for Sheffield United. Planners have welcomed the principle of a development in the location, where a strong, contemporary architectural proposal has been designed whilst sensitively considering the nearby properties.
The scheme – drawn-up by Sheffield United’s retained architects WCEC – features in long term business plans from the owners focussing on ever improving stadium facilities contributing robustly to the future business performance of the Club. Scarborough International Properties is project managing the development at Cherry Street / Shoreham Street Corner.
Fellow director Scott McCabe said: “Significantly it is part of a route we are taking whereby we have identified several opportunities to further develop and improve the ground and the immediate surrounding area as we seek to build a broader commercial, leisure and entertainment offer, developing additional revenue streams to support the aim of supporting United’s return to the upper levels of the English game. Further development of the stadium area is a positive move to enhance income streams, ultimately supporting our plans for the key football side of the business,” added Scott.
The proposals come in the wake of extensive modernisation undertaken in recent years including the installation of a state of the art Desso pitch giving the Club greater use of the ground for events and other activities during close seasons.