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16. November 2011     Print Print 

Accor appoints Jonathan Sheard as new managing director

Accor has appointed Jonathan Sheard as Managing Director Operations, MGallery and Mercure hotels, UK and Ireland. The appointment is with immediate effect.

In his new role, Jonathan Sheard will be responsible for leading MGallery and Mercure hotels in the UK and Ireland, including subsidiaries, managed hotels and franchisees. Sheard joined Accor in 1992 as General Manager for Novotel Sheffield. In 2006, he became Director of Operations, Novotel UK and he later became Director of Operations for Mercure UK. The MGallery and Mercure hotel brands have experienced significant UK growth in 2011. Mercure boasts a network of 700 hotels worldwide, having more than doubled its UK footprint this year, with 70 hotels across the network currently. Last month, it announced a significant franchise deal with Jupiter Hotels Ltd, the new owners of the former Jarvis hotels, making Mercure hotels a major player in the local mid-scale market.

Mercure hotels are known for their individuality and local flavour. MGallery is Accor’s upscale brand, launched in the UK last month with the inauguration of St. Ermin’s Hotel in St James. The MGallery hotel collection now covers five continents and will grow to over 150 locations by late 2015.