27. Juli 2012 Print
The new Ferrari showroom has opened in the Bank Center
The showroom complies with the new corporate identity of Ferrari S.p.A., enhancing even more the worldwide strength of the brand by creating an exclusive, unique place for Ferrari guests , where the Ferrari World is represented. ‘The project is an important investment for the Warm Up Kft. in the vicinity of the 10th anniversary of its foundation. Market positioning has been constantly improved during these years to serve our „Ferraristi” clients’ said Alessandro Lippi, Owner and General Manager of Ferrari Budapest.
The showroom at the previous address is ceased and the sales department now operates from the new Ferrari Budapest location. The after-sales department remains in the existing service place, Váci út 175 that is now under refurbishment for the latest requirements. The new Ferrari Budapest showroom is located on the ground floor of the Bank Center facing towards the Szabadság tér. It comprises of 250 sq m ground floor area and an additional office space on the 5th floor of the CITI Tower. ‘The architecture and interior design had been developed by the Italian Architectural Studio Fortebis seated in Rome, and it was adapted with the collaboration of the Hungarian Finta Studio. The appointed general contractor for the project was the DVM Group, who confirmed the high quality level of their services during the construction’ said Emanuele Lippi, Owner and Managing Director of Ferrari Budapest.
The opening ceremony was held in the early evening, under the patronage of H.E. the Ambassador of Italy in Hungary, Maria Assunta Accili, with the presence of Mr Enrico Galliera, the Senior Vice President Sales and Marketing of Ferrari S.p.A. and the Hungarian Diplomacy Elite. Felipe Massa and Stefano Dominicali have also greeted the new showroom with a short visit.