25. Juli 2012 Print
Scandic Hotels revenues increased by 10%
Conferences and restaurants
Two of Scandic’s focus areas in 2012 are its meeting and conference business and the development of restaurants, which account for 31% of Scandic’s total revenue. The Group’s conference and restaurant business grew by 11.8% compared to 2011. The hotels serve as meeting places for overnight, restaurant and conference guests. Scandic is also developing various concepts based on our guests’ requests.
The continuing instability in the Euro area has weakened the hotel market in Europe. In the first six months, the Nordic countries have shown a slight but positive growth driven by higher average prices, but increased room capacity in many of Scandic’s main destinations has lowered occupancy rates. Scandic has continually worked to exploit economies of scale in areas such as procurement, streamlining support functions and establishing centres of excellence, which have also contributed to higher operating margins.