Londoners start to advertise their Olympic properties

Its official, the race is now on as London homeowners seek to cash in on the estimated 500,000 visitors flooding into London this summer to witness the 2012 Olympic Games. Taking a leaf out of the former Spurs and Arsenal defender, Sol Campbell's book, who will be renting out his Chelsea townhouse for £75,000 a week, around four times its value throughout the Olympic Games; Londoners have begun advertising their Olympic properties to take advantage of the expected fivefold increase in London rental prices according to industry experts, Knight Frank.

James Davis CEO of lettings agency Upad comments, „The lettings market surrounding the Olympics is quite simply huge. From the 27th July until the 12th August 2012, London will be awash with tourists all in need of accommodation. Whilst hotels are expecting a boom in occupancy levels, more and more visitors have expressed interest in staying in private accommodation. Homeowners with centrally located London homes suitable for Olympic VIPs as well those seeking accommodation close to the Olympic Park will see demand for short-term rentals sky rocket allowing homeowners the perfect opportunity to reel in excellent financial rewards.“