Launch of the Mercure brand in Russia

Today, Mercure, Accor’s brand of midscale hotels with individual styles and personalities, celebrated the opening of its first hotel in Russia, the Mercure Arbat Moscow. The hotel, which is owned by ARD, is operated by Accor under a management contract.

The hotel is located in the city’s historic district in a pedestrian street famous for its artists’ workshops, boutiques, cafés and restaurants. It has 109 rooms, including 18 Privilege rooms and four Suites.

The Mercure Arbat Moscow is Accor’s twelfth hotel in Russia. The group has been in Russia since 1992 and is now among the top five hotel Group in the Russian market. Accor intends to continue and step up its expansion in the coming years. For the Mercure brand alone, it plans to open two other Mercure hotels in Russia by the end of the year, including one in Sochi, host city for the 2014 Winter Olympics. The introduction of the Mercure brand of non-standardized hotels will enable Accor to accelerate its expansion in this country.