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25. Mai 2012 
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Europe hotel market continues on a positive footing
The European hotel industry posted mixed results in year-over-year metrics when reported in U.S. dollars, euros and British pounds for April 2012, according to data compiled by STR Global.
“The European hotel market continued on a positive footing, with increases in all three performance indicators in Euro terms”, said Elizabeth Randall, managing director of STR Global. “April’s demand was up by 2.1 percent across the region compared to last year. Out of the 31 cities tracked in our European Hotel Review, Frankfurt (Germany) and Brussels (Belgium) achieved the highest RevPAR growth for the month, both boosted by trade-fair activities. Brussels hosted the European Seafood Exposition in April this year. The event took place during May in Brussels last year and therefore boosted the April performance. Frankfurt benefited from the biennial Light+Building trade fair, which will return to the city in 2014”.
Highlights from key market performers for April 2012 include (year-over-year comparisons, all currency in Euros):
• Bratislava, Slovakia, rose 23.8 percent in occupancy to 52.5 percent, reporting the largest increase in that metric, followed by Reykjavik, Iceland, with a 17.8 percent increase to 67.1 percent.
• Athens, Greece, reported the largest occupancy decrease, falling 13.0 percent to 53.4 percent, followed by Tel Aviv, Israel (-10.8 percent to 74.6 percent), and Milan, Italy (-10.2 percent to 61.3 percent).
• Five markets ended the month with ADR increases of 15 percent or more: Brussels, Belgium (+23.2 percent to €121.09); Tel Aviv (+19.9 percent to €229.08); Frankfurt, Germany (+18.9 percent to €133.34); Tallinn, Estonia (+16.3 percent to €65.19); and London, United Kingdom (+15.0 percent to €160.52).
• Bratislava fell 13.1 percent in ADR to €62.58, posting the largest decrease in that metric.
• Frankfurt jumped 31.8 percent in RevPAR to €85.61, experiencing the largest increase in that metric, followed by Brussels with a 30.1-percent increase to €84.25.
• Athens reported the only double-digit RevPAR decrease, falling 19.0 percent to €48.45.
| Year-over-year, April 2012 figures for Europe | |||||||
| Europe | % change | ||||||
| Occupancy | 65.6% | +1.1% | |||||
| ADR (U.S. dollars) | $134.80 | -4.5% | |||||
| ADR (Euros) | €101.76 | +7.0% | |||||
| ADR (British pounds) | £82.90 | -2.2% | |||||
| RevPAR (U.S. dollars) | $88.46 | -3.5% | |||||
| RevPAR (Euros) | €66.78 | +8.1% | |||||
| RevPAR (British pounds) | £54.41 | -1.1% | |||||
“The European hotel market continued on a positive footing, with increases in all three performance indicators in Euro terms”, said Elizabeth Randall, managing director of STR Global. “April’s demand was up by 2.1 percent across the region compared to last year. Out of the 31 cities tracked in our European Hotel Review, Frankfurt (Germany) and Brussels (Belgium) achieved the highest RevPAR growth for the month, both boosted by trade-fair activities. Brussels hosted the European Seafood Exposition in April this year. The event took place during May in Brussels last year and therefore boosted the April performance. Frankfurt benefited from the biennial Light+Building trade fair, which will return to the city in 2014”.
Highlights from key market performers for April 2012 include (year-over-year comparisons, all currency in Euros):
• Bratislava, Slovakia, rose 23.8 percent in occupancy to 52.5 percent, reporting the largest increase in that metric, followed by Reykjavik, Iceland, with a 17.8 percent increase to 67.1 percent.
• Athens, Greece, reported the largest occupancy decrease, falling 13.0 percent to 53.4 percent, followed by Tel Aviv, Israel (-10.8 percent to 74.6 percent), and Milan, Italy (-10.2 percent to 61.3 percent).
• Five markets ended the month with ADR increases of 15 percent or more: Brussels, Belgium (+23.2 percent to €121.09); Tel Aviv (+19.9 percent to €229.08); Frankfurt, Germany (+18.9 percent to €133.34); Tallinn, Estonia (+16.3 percent to €65.19); and London, United Kingdom (+15.0 percent to €160.52).
• Bratislava fell 13.1 percent in ADR to €62.58, posting the largest decrease in that metric.
• Frankfurt jumped 31.8 percent in RevPAR to €85.61, experiencing the largest increase in that metric, followed by Brussels with a 30.1-percent increase to €84.25.
• Athens reported the only double-digit RevPAR decrease, falling 19.0 percent to €48.45.
