News » UK
28. November 2011     Print Print 

Brent Cross attracts first European Locker Room store

Brent Cross Shopping Centre has secured the first Locker Room outlet, a new store concept from Foot Locker. The 404 m² (4,350ft²) store focuses on sports performance footwear, showcasing brands including Nike, Adidas and Asics. Launching on the 31st November, Locker Room is aimed at consumers of all ages and abilities from those starting out to sport fanatics, and the new concept complements the fashion focus of the existing Foot Locker stores.

Foot Locker’s European debut for Locker Room is the latest retailer to launch a brand at Brent Cross and follows launches from Hollister, Massimo Dutti, Lipsy, Hugo Boss and Gap. The addition of Locker Room creates a new direction for the Lower Mall at Brent Cross and the next initiative is the creation of the first double height shop unit opposite the Locker Room which will attract a fashion brand looking for a new flagship unit.

Cushman & Wakefield and Lunson Mitchenall acted on behalf of Hammerson and Standard Life Investments and Brasier Freith acted on behalf of Foot Locker.