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21. Juni 2010     Print Print 

2010 ICSC Solal Marketing Awards announced

The ICSC Solal Marketing Awards celebrate the very best of retail marketing across Europe, recognising best practice and rewarding those with the most effective campaigns. A record 152 entries were received from shopping centres in 18 countries across Europe - more than ever before. Seven Gold Awards, 22 Silver Awards and one Special Distinction for Innovation were awarded.

This year, for the first time, the ICSC Solal Marketing Awards included nine entries from shopping centres in South Africa, where developers and shopping centre management, recognising the growing prestige of these European Awards and the lack of a similar Awards programme in their country, asked to be a part of ICSC’s European Awards.

CATEGORY: CAUSE RELATED MARKETING
(2 Golds and 3 Silvers awarded)

ICSC Solal Gold Award

Campaign: Double Reason to Celebrate
Shopping Centre: Manufaktura, Lodz, Poland
Owned by: Manufaktura Ltd
Managed by: Apsys Management

Professional Recognition:
Agnieszka Nowak, Marketing Director, Manufaktura/Apsys
Slawomir Murawski, Centre Director, Manufaktura/Apsys
Ewa Bienkowska, Marketing Specialist, Manufaktura/Apsys
Agnieszka Mikurenda, Marketing Specialist, Manufaktura/Apsys

ICSC Solal Gold Award

Campaign: Joint Centre Campaign: ‘Mr Green’
Shopping Centre: 16 Steen & Strøm Centres, Denmark
Owned/Managed by: Steen & Strøm Denmark A/S

Professional Recognition:
Lotte Andersen, Center Manager, Steen & Strøm Denmark A/S

ICSC Solal Silver Award

Campaign: Bluewater Apprenticeship Scheme
Shopping Centre: Bluewater, Greenhithe, United Kingdom
Owned by: Lend Lease, LLRP
Managed by: Lend Lease

Professional Recognition:
David Wilkinson, Head of Marketing, Bluewater
Nick Thornton, Director, Klein O'Rorke

ICSC Solal Silver Award

Campaign: St. Enoch Working
Shopping Centre: St. Enoch Centre, Glasgow, Scotland
Owned/Managed by: Ivanhoe Cambridge

Professional Recognition:
Susan Nicol, General Manager, Ivanhoe Cambridge
Anne Ledgerwood, Marketing Director, Ivanhoe Cambridge
Stephen McCrossan, Account Director, The BIG Partnership
Calum Graham, Chief Executive Officer, Glasgow West Regeneration Unit

ICSC Solal Silver Award

Campaign: Joint Centre Campaign, Santa Claus Factory
Shopping Centre: Ségécé Shopping Centres, Hungary
Owned/Managed by: Ségécé Hungary Ltd

Professional Recognition:
Franck Wasser, Marketing Director, Ségécé Hungary
Timea Szabo, Marketing Manager, Ségécé Hungary
Endre Zsolnai, Main Organizer, Zsendre Ltd.

CATEGORY: PUBLIC RELATIONS
(3 Golds and 3 Silvers awarded)

ICSC Solal Gold Award

Campaign: 10 Days 10 Nights Underwater in Shopping Center
Shopping Centre: Beylikdüzü Shopping Center, Beylikdüzü Istanbul, Turkey
Owned by: Migros Türk As
Managed by: ECE Türkiye Proje Yönetimi As.

Professional Recognition:
Baris Sezen, Shopping Center Manager, ECE Türkiye Proje Yön. As.

ICSC Solal Gold Award

Campaign: Bluewater Virgin Media SpeedWeek50/Jenson Button
Shopping Centre: Bluewater, Greenhithe, United Kingdom
Owned by: Lend Lease, LLRP
Managed by: Lend Lease

Professional Recognition:
David Wilkinson, Head of Marketing, Bluewater
Richard Isom, Head of Commercialisation, Bluewater
Nick Thornton, Director, Klein O'Rorke

ICSC Solal Gold Award

Campaign: "Fiction a Corte"
Shopping Centre: La Corte Lombarda, Bellinzago Lombardo, Italy
Owned by: Altarea Italia Srl
Managed by: Cogest Italia Srl

Professional Recognition:
Carmen Chieregato, Managing Director, Cogest Italia Srl
Diego Negretti, Shopping Center Manager, Cogest Italia Srl
Francesco Zamboni, Marketing Manager, Cogest Italia srl
Elisa Traunero, Marketing Staff, Cogest Italia srl

ICSC Solal Silver Award

Campaign: MTV Play Love - Best Kiss of the Season
Shopping Centre: Armazéns do Chiado, Lisbon, Portugual
Owned by: CRI - Commerz Real Investmentgesellschaft mbH
Managed by: Multi Mall Management Portugal

Professional Recognition:
António Matias Lopes, Managing Director Southern Europe, Multi Mall Management Portugal
Paulo Alves, Regional Manager - New Business, Marketing &, Multi Mall Management Portugal
João Cruz, Regional Manager, Multi Mall Management Portugal

ICSC Solal Silver Award

Campaign: Forum Istanbul Tag Istanbul Event
Shopping Centre: Forum Istanbul, Bayrampasa / Istanbul, Turkey
Owned by: Multi Corporation B.V.
Managed by: Multi Mall Management B.V.

Professional Recognition:
Joao Xavier, Managing Director, Forum Istanbul
Binnaz Dincer, Marketing Director, Forum Istanbul
Seden Bolat, Corp.Comm.Director, Multi Turkmall
Mark Cunningham, Director Mktg & Comm., Multi Corporation

ICSC Solal Silver Award

Campagin: Free your body and soul for Freestyle Session
Shopping Centre: Silesia City Center, Katowice, Poland
Owned by: Nowe Centrum LLC (Immoeast)
Managed by: SCC Management LLC

Professional Recognition:
Marta Drzewiecka, Marketing Director, SCC Management
Ewa Marcinek, Managing Director, SCC Management
Agnieszka Jurkiewicz, Marketing Manager, SCC Management

CATEGORY: COMSUMER AND TRADE ADVERTISING
(1 Gold and 2 Silvers and 1 special distinction for Innovation awarded)

ICSC Solal Gold Award

Campaign: Icon Weeks
Shopping Centre: Bruun's Galleri, Ǻrchus C, Denmark
Owned/Managed by: Steen & Strøm Denmark A/S
Anders Bojer Nielsen, Event Manager, Bruun's Galleri
Claus Tüchsen, Marketing Director, Steen & Strøm Denmark A/S

ICSC Solal Silver Award

Campaign: Barreiro by MTV - From Grey to Rainbow
Shopping Centre: Forum Barreiro
Barreiro, Portugal
Owned by: Rockspring LLP
Managed by: Multi Mall Management Portugal

Professional Recognition:
Joao Martins, Marketing Manager, Forum Barreiro
Rita Luis, Marketing Manager jr, Forum Barreiro
Paulo Alves, Regional Marketing Manager, Multi Mall Management

ICSC Solal Silver Award

Campaign: Meadowhall. A world of difference
Shopping Centre: Meadowhall, Sheffield, United Kingdom
Owned by: British Land/LSI
Managed by: British Land/Smith Young Partnership

Professional Recognition:
Richard Pinfold, Head of Marketing, Meadowhall
Jeff Klein, Managing Diretor, Klein O'Rorke

ICSC Special Distinction for Innovation

Campaign: Joint Centre Campaign, Fashion 4You
Shopping Centre: CascaiShopping and ArrabidaShopping, Portugal
Managed by: Sierra Management Portugal, SA

Professional Recognition:
Carla Pereira, Cluster Manager, Sierra Management Portugal, SA
José Galvão, Marketing Assistant, CascaiShopping
Joana Pereira Mendes, Marketing Assistant, ArrabidaShopping

CATEGORY: SALES PROMOTION
(0 Gold and 4 Silvers awarded)

ICSC Solal Silver Award

Campaign: Spetheosaziwayo - Celebrity Shopper Campaign
Shopping Centre: Umlazi Mega City, Umlazi Durban, South Africa
Owned by: SA Corporate Real Estate
Managed by: Old Mutual Investment Group Property Investments

Professional Recognition:
Doug Mayne, National Marketing Executive, Primedia Lifestyle
Andile Mkhize, Regional Marketing Manager, Primedia Lifestyle
Luleka Ngqulunga, Marketing Manager, Umlazi Mega City
Feysel Potgieter, Centre manager, Umlazi Mega City

ICSC Solal Silver Award

Campaign: Antares Card
Shopping Centre: Antares Shopping Centre, Ankara, Turkey
Owned by: Dolunay Ormancilik Ticaret Ltd. Co.
Managed by: Jones Lang Lasalle

Professional Recognition:
Cigdem Gonen, Shopping Centre Manager, Jones Lang Lasalle

ICSC Solal Silver Award

Campaign: Celebrating the fabulous
Shopping Centre: Cavendish Square Shopping Centre, Cape Town, South Africa
Owned/Managed by: Old Mutual Investment Group Property Investments

Professional Recognition:
Madrie Verwey, Marketing Manager, Cavendish Square Shopping Centre
Teagan Westman, Events Manager, Cavendish Square Shopping Centre
Chantal Prince, PRO, Cavendish Square Shopping Centre

ICSC Solal Silver Award

Campaign: Alive Shop Models 2009
Shopping Centre: Family Shopping Center MEGA Kazan, Kazan, Russian Federation
Owned/Managed by: IKEA Shopping Centers Russia & CIS

Professional Recognition:
Liana Sirazetdinova, Marketing Manager, MEGA Kazan/IKEA Shopping Centers Russia & CI
Polina Kamalova, Deputy Marketing Manager, MEGA Kazan/IKEA Shopping Centers Russia & CI
Guzel Ibragimova, PR specialist, MEGA Kazan/IKEA Shopping Centers Russia & CI
Farida Khaliullina, Key Account Manager, MEGA Kazan/IKEA Shopping Centers Russia & CI
Anastasia Morozova, Designer, MEGA Kazan/IKEA Shopping Centers Russia & CI

CATEGORY: GRAND OPENING, ANNIVERSARY, REFURBISHMENT OR EXTENSION
(0 Gold and 4 Silvers awarded)

ICSC Solal Silver Award

Campaign: Hot Solar Opening
Shopping Centre: Solaris Center, Opole, Poland
Owned by: Keyinwest Ltd
Managed by: IGI Management Ltd

Professional Recognition:
Magda Derwisz, Manager, IGI
Padraic Coll, General Manager, IGI

ICSC Solal Silver Award

Campaign: Next Level 7 New Floors
Shopping Centre: Steen & Strøm Magasin, Oslo, Norway
Owned by: Storebrand
Managed by: Steen & Strøm Norge ASA

Professional Recognition:
Morten Kreutz, Center Manager, Steen & Strøm Magasin
Kjersti Stople Brundtland, Marketing Coordinator, Steen & Strøm Magasin

ICSC Solal Silver Award

Campaign: Dolce Vita Tejo - Grand Opening
Shopping Centre: Dolce Vita Tejo, Amadora, Portgual
Owned by: Chamartín Imobiliária /ING Real Estate Development
Managed by: Chamartín Imobiliaria

Professional Recognition:
Diana Pinheiro, Marketing Manager, Chamartín Imobiliária

ICSC Solal Silver Award

Campaign: Parquesur 20th Anniversary Plan
Shopping Centre: Parque Comercial Parquesur, Leganés, Spain
Owned by: Unibail-Rodamco + 26 others
Managed by: Unibail-Rodamco

Professional Recognition:
Sergio García García, Shopping Centre Manager, Parquesur / Unibail-Rodamco
Eva Ramos Romeu, Shopping Centre Marketing Manager, Parquesur / Unibail-Rodamco
Carlos Higuero Plaza, Technical Manager, Parquesur / Unibail-Rodamco Álvaro Pérez, Shopping Centre Manager Assistant, Parquesur / Unibail-Rodamco

CATEGORY: BUSINESS TO BUSINESS (B2B)
(1 Gold and 2 Silvers awarded)

ICSC Solal Gold Award

Campaign: Bluewater. No comparison
Shopping Centre: Bluewater, Greenhithe, United Kingdom
Owned by: Lend Lease, LLRP
Managed by: Lend Lease

Professional Recognition:
David Wilkinson, Head of Marketing, Bluewater
Nick Thornton, Director, Klein O'Rorke

ICSC Solal Silver Award

Campaign: Under the Cloud
Shopping Centre: Forum Gliwice, Gliwice, Poland
Owned by: Deka Immobilien GmbH
Managed by: Quinlan Private Golub (Poland)

Professional Recognition:
Agnieszka, Mielcarz, Forum Gliwice

ICSC Solal Silver Award

Campaign: Scherzi alle Piramidi
Shopping Centre: Le Piramidi, Torri di Quartesolo, Italy
Owned by: Widespread Ownership
Managed by: Cogest Italia

Professional Recognition:
Carmen Chieregato, Managing Director, Cogest Italia Srl
Lorenzo Padovan, Shopping Center Manager, Cogest Italia Srl
Francesco Zamboni, Marketing Manager, Cogest Italia Srl
Elisa Traunero, Marketing Staff, Cogest Italia Srl

CATEGORY: ALTERNATIVE REVENUE
(0 Gold and 3 Silvers awarded)

ICSC Solal Silver Award

Campaign: Kind & Co
Shopping Centre: SILLPARK, Innsbruck, Austria
Owned/Managed by: SES Spar European Shopping Centers

Professional Recognition:
Filipa Fernandes, Head of Research and Innovation, SES Spar European Shopping Centers
Helmut Hochfilzer, Center Manager, SILLPARK
Miriam Stürz, Head of Marketing, SILLPARK
Michael Ladstätter, CEO of Advertising Agency, ACC Agentur für Creative Communication

ICSC Solal Silver Award

Campaign: Aldeia da Paz
Shopping Centre: Colombo, Lisboa, Portugal
Owned by: Sierra Fund / ING Real Estate
Managed by: Sonae Sierra Management

Professional Recognition:
Joana Moura e Castro, Marketing Key Projects Coordinator, Sonae Sierra
Filipa Castro, Cluster Manager, Sonae Sierra
André Tavares, Marketing Assistant, Colombo
Sandra Veludo, B2B Manager, Sonae Sierra
Sarah Robertshaw, Customer Care Coordinator, Sonae Sierra

ICSC Solal Silver Award

Campaign: Joint Centre Campaign, Mall Income - Steen & Strøm Media Partner
Shopping Centre: Steen & Strom portfolio (DK,N,S), Copenhagen, Other (specify)
Owned by: Klepierre
Managed by: Steen & Strøm

Professional Recognition:
Christian Koldbech, Sales Director, Steen & Strøm DK
Claus Tuchsen, Marketing Director, Steen & Strøm DK
Charles Larsson, Marketing Director, Steen & Strøm SE

CATEGORY: NEW MEDIA
(0 Gold and 1 Silver awarded)

ICSC Solal Silver Award

Campaign: Panther Hunt@Kanyon
Shopping Centre: Kanyon, Istanbul, Turkey
Owned by: Eczacibasi Ilac San. and IS GYO
Managed by: Kanyon Yonetim Isletim ve Pazarlama Ltd. Sti.

Professional Recognition:
Cagla Gul, Marketing Manager, Kanyon